Pay-Per-Click Advertising: Joining Analysis and Action for PPC Success. Intelligent Software for Pay Per Click Advertising.PPC Advertising Data from Trusted Sources. Pay Per Click Advertising Made Easy. WordStream’s Tools for Pay-Per-Click Advertising. What is pay per click advertising?

Pay-per-click advertising is a method of advertising in which advertisers pay for each ad clicked, usually via an advertising platform such as Google AdWords. Pay per click advertisers bid on specific keywords in order to have their ads appear.

Pay-per-click advertising can only succeed if you’re bidding on the right keywords. PPC advertising can be extremely profitable if done correctly, but in order to succeed, you need to know which keywords will bring you the best results.

How does PPC process work ?

When we run PPC campaign it includes two phases :

The Setup Phase :

  • Develop a social media strategy for your brand
  • Identify the right social media platforms
  • Conceptualize, develop and execute a social media campaign.
  • Monitor your social media campaign and work on modifications, based on the results.

The Maintenance Phase :

  • Identify the best keywords & campaigns
  • Expand keywords on top performing ads
  • Ignore keywords that are not converting well
  • Tweak and revise ads

Our PPC management services at Webolaxy include :

Extensive keyword
and industry research:

The research team has access to the keyword phrases that your competitors are spending the majority of their marketing of their marketing budgets on. This enables us to identify high performing words to add to your campaign. The process continues each week as we add more long-tailed and core keyword phrases to the campaign.

Landing page

There is a one common mistake that most of the businesses make in regard to PPC marketing that is which web page they send to the traffic. We create landing pages that are specific to each keyword set. Each page focuses around the conversation of the sale and capturing key information about the prospect. Captured emails are drop into auto responder and newsletter campaign. This normal engagement combination can increase the ROI of a campaign.

Bidding strategies

Many firms will spend $5000+ on non-converting keywords. Our advanced strategies remove non performers and replace them with those that do. This daily process is run by our experienced PPC professionals. In addition, for direct and indirect search, we customize these keyword set with search engine. This allows us to decrease your effective cost per click while maintaining your bid rank.